Travis Scott meets McDonald’s
Collaboration between rapper and the fast-food chain
Who was Travis Scott’s fans?
Travis’s fandom are called Rogers, and they were super supportive of his music as well as his sneakers and brand collaborations. Whenever Travis drops a new Nike sneaker collaboration, it will be sold out in a minute and gone for resell with crazy amount of money. This marketing genius can even earned over $100million during COVID-19 pandemic just by collaboration with McDonald’s, Sony PlayStation, the Fortnite video game and more. If his name is attached to it, rogers will buy it.
Scott fans will go crazy for his collaboration for exclusive sneakers and merchandise. But now we are talking about a $6 McDonald’s meal? For sure this will drove fans crazy after the Travis Scott meal released.
Utilise TikTok as our media to spread campaign awareness
TikTok has a mash-up feature called “Duet”. It is a new possibilities of collaboration to all TikTok users. This duet feature has been used by artists on TikTok to share screen with some famous artists, to either react or upload content with them. It’s a fresh ways for new generation to interact with artist on digital platform nowadays.
We try to utilised TikTok’s duet features by giving out public a chance to collaborate with Travis Scott. Travis will release a new beat and will let creators to duet with him to complete a 8 bars in a song. The song must be titled for our new released Travis Scott meal. At the end of the campaign, we and Travis Scott will pick the best new content out of these duet chain and used it for our promotional audio for the upcoming Travis Scott Meal release.
We are hoping to see how creator can unleashed their creativity to finish the duet by adding an instrument here, a verse there, until it is completed and feels right. But most importantly, creators get the chances to collaborate with their favourite artist!
It’s just feel good for us to come across to hear a new song from a beat to a whole new content. We hope that everyone can unleashed their creativity, play, and experiment on this new beat.
All the best for all the content creators out there! Good luck and have fun.
Stay tuned our TikTok page for collaboration with Travis Scott…. IT’S LIT!!
